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Kept current

Monthly research for your business

Every month, Dapols runs search, AI-search visibility and competitor research for your specific business. You get a short, dated briefing: what changed, what it means for you, and what to do this month. You can read the findings without searching, comparing results or building spreadsheets yourself.

Optional at $29/month. About a month after setup, we ask whether you want to start. It starts only if you say yes. Stop any time and keep your plan.

The subscription also includes a monthly plan re-assessment, model-release notes explained for your business, price-change alerts and dated Friday updates.

Search and keyword research

Keywords are the searches your customers type when looking for a business like yours. Dapols checks search demand, difficulty and buying intent.

Your briefing highlights changing searches, lower-difficulty opportunities and pages or posts you could create.

Example: searches for “birthday cake delivery” rose for Example Bakery.

AI-search visibility

AI-search visibility means whether ChatGPT, Perplexity and Gemini name your business when customers ask questions. Dapols checks which competitors they name and which sources they cite.

Your briefing shows where your business was mentioned, where competitors appeared instead, and what changed since last month.

Example: an AI answer named Competitor A when asked about birthday cakes near Example Bakery.

Competitor research

Dapols checks which businesses rank in the top 10 for the same searches and appear in AI answers. For local businesses, the report also checks map results, ratings and reviews.

Your briefing compares shared searches and AI mentions, with changes since the previous report.

Example: Competitor B appeared in the top 10 for searches also checked for Example Bakery.

A separate choice after setup

  1. At setup: your first report

    Your one-time purchase includes a search and AI-search report, reviewed by a person.

  2. About a month later: you choose

    We ask whether you want Kept current. Nothing starts unless you say yes.

  3. Every month after: research and a briefing

    Dapols re-checks your business and compares findings with the previous report. You receive a dated briefing.

What the research can and cannot tell you

  • No guarantee of rankings, traffic, leads or revenue.
  • AI assistants can answer the same question differently each time.
  • Research numbers are labelled with their source and date.
  • The research informs your decisions. Results depend on the actions you take.
Do I need the monthly research?

No. Your one-time purchase is complete on its own. Kept current is optional research for owners who want a fresh briefing each month. About a month after setup, we ask whether you want it. It starts only if you say yes.

What exactly arrives each month?

A short, dated briefing for your business: changes in customer searches, AI mentions and competitors, what those changes mean, and suggested actions. A person reads each report first. The subscription also includes your plan re-assessment, model-release notes, price alerts and dated Friday updates.

How is it different from the one-time report?

The setup report is a first look at your business. Monthly research re-checks the searches, AI answers and competitors, compares them with the previous report, and explains what to consider next.

Does it guarantee rankings?

No. The report does not guarantee rankings, traffic, leads or revenue. AI answers vary, and search figures are estimates labelled with their source and date. Results depend on the actions you take.

Can I stop?

Yes. Stop any time through billing. Your access continues until the end of the period you have paid for. You keep your plan; new monthly research stops.

See what Kept current would add

Start with the free questionnaire and your one-time plan. About a month after setup, you choose whether monthly research is useful.

Optional at $29/month. Starts only if you say yes. Stop any time and keep your plan.