Search and keyword research
Keywords are the searches your customers type when looking for a business like yours. Dapols checks search demand, difficulty and buying intent.
Your briefing highlights changing searches, lower-difficulty opportunities and pages or posts you could create.
Example: searches for “birthday cake delivery” rose for Example Bakery.
Which searches are changing?
ExampleExample searches / month
birthday cake delivery
500Up 10%Risingfresh bread delivery
300Down 10%Fallingvegan birthday cake
200No changeUnchangedbakery celebration cakes
100Up 20%Rising