After-school tutoring
Sprout's rounded, chunky shapes tell parents this place is for children before they read a word, without sliding into clip-art.
Little Lantern Learning is a made-up business. The names, places, phone numbers and prices on this example are invented, and none of it belongs to Dapols or to a real customer.
The preview above is the page as it loads. Hover over a picture below, or focus it with the keyboard, to scroll through the same page from top to bottom.
Hover or focus to scroll through the pageA still of the whole page
The software starts from plain facts like these, and drafts the page from them.
Hover or focus to scroll through the pageA still of the whole page
Mountain guiding companySummit look
Summit draws layered ridgelines over a key-facts strip and runs each trip as a listing, so every guided day reads as a place on a map.
See it live
Hover or focus to scroll through the pageA still of the whole page
Community bike workshopCompass look
Compass tells the story first and sets the ways to take part as large rows, so a volunteer workshop leads with why it exists rather than with a donate button.
See it live
Hover or focus to scroll through the pageA still of the whole page
Architecture studioMeridian look
Meridian's hairlines and open space let an architecture studio's short, exact sentences carry the page, the way a good drawing does.
See it live