AI visibility tools compared: what Gauge, Otterly, Profound and Peec cost in 2026

The short answer: the tools that track whether ChatGPT, Gemini and Perplexity mention your brand are priced for agencies and marketing teams. Gauge lists one self-serve plan at $599 a month. Otterly starts around $25 to $29 a month for 15 prompts. Profound and Peec do not show self-serve prices on the pricing pages we could read. A one-person business can learn most of what these tools tell you with a handful of manual checks and a free test.

Prices are from each vendor's own pricing page, read on 20 October 2026, and they change often. Where a page showed two price sets or none, we say so instead of picking one. Dapols competes in the wider AI-for-business market, but does not sell a daily tracking dashboard.

What these tools do

You give them a list of prompts a customer might type ("best CRM for a small gym"). They run those prompts through the AI assistants on a schedule and report whether your brand is mentioned, in what position, and which sources the answer cited. The unit of cost is usually the number of prompts and the number of assistants tracked.

What each one lists

Gauge (withgauge.com/pricing)

• Growth: $599 a month, 600 prompts run daily, tracking ChatGPT, Google AI Mode and Microsoft Copilot.
• Enterprise: custom. The page lists Google AI Overviews, Gemini and Perplexity as additions, and says Claude and Grok can be connected with your own API key, which the provider bills to you directly.
• Growth is the only plan with a public price on that page. A third-party directory says a cheaper Starter tier was removed in July 2026; we have not confirmed that on Gauge's own site.

Otterly (otterly.ai/pricing)

• Lite: 15 search prompts. Standard: 100. Premium: 400. Enterprise: custom, from 1,000 prompts.
• The page shows two price sets without saying which applies, probably monthly versus annual billing: $29 / $189 / $489 and $25 / $160 / $422.
• All plans include daily tracking and unlimited team members. Google AI Mode, Gemini and Claude are paid add-ons on every plan (Otterly help).

Profound (tryprofound.com/pricing)

• A free trial: 50 unique prompts, daily for 7 days, across ChatGPT, Gemini and Google AI Overviews.
• Enterprise: custom, up to nine answer engines. The page mentions a self-serve Agency Growth plan with 400 credits a month per client workspace, with no price shown to us.

Peec AI (peec.ai/pricing)

• Plans named Starter, Pro, Advanced and Enterprise. The page we could read showed no prices or prompt counts, so we do not quote any.

What it adds up to

A direct comparison is slippery because the units differ: Otterly counts prompts, Gauge counts prompts run daily, Peec multiplies prompts by models by frequency, and Profound uses credits for agency plans.

Do you need one?

For most single-location businesses, probably not yet. The work that moves visibility is the same either way: a crawlable site, clear text answers, consistent listings and mentions elsewhere (see AI visibility for small business). A tracker tells you the score; it does not do that work.

A tracker starts to pay off when you have many locations or clients, a paid team that acts on the data weekly, or a category where AI answers already drive enquiries. If that is you, start with the cheapest plan that tracks the assistants your customers use, and cancel if nobody reads the report.

Until then, you can test a few buyer-style prompts by hand in ChatGPT, Perplexity and Gemini to see where you stand before spending $25 or $599 a month on tracking.

Sources: Gauge pricing, Otterly pricing, Otterly help: plans, Profound pricing, Peec AI pricing