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HeyGen vs Runway

Two AI video tools for very different jobs. Here's which to pick.

Our verdict

Choose HeyGen for talking-head and avatar videos made from a script. Choose Runway for creative, generated footage. They solve different jobs, so the right pick depends on the video you need rather than on price.

 HeyGenRunway
Starting priceFree planFree plan
Free plan
Ease of use80/10070/100
For technical teams
Best forCreate videos, Create content fasterCreate videos, Create content faster
Prices checked

HeyGen

Create studio-quality AI avatar videos for marketing and training.

Runway

Generative video tools for creative teams — text-to-video and editing.

Frequently asked questions

Which should I use for a talking-head marketing video, HeyGen or Runway?

HeyGen is built specifically for AI avatars and voice-driven talking-head video, which is the faster path for training or marketing clips. Runway is a general-purpose AI video generator for creative and cinematic footage, not scripted avatar presenters.

Can these tools replace hiring a video editor?

For short, templated clips, yes. For long-form or highly custom video, both still work best paired with a human editor for final cut and brand polish.

Still not sure?

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