Family towel mill
Craft's paper texture and indigo dye colours read like a mill's sample book, so a shop buyer sees cloth and loom before price lists.
Ayaz Weaving is a made-up business. The names, places, phone numbers and prices on this example are invented, and none of it belongs to Dapols or to a real customer.
The preview above is the page as it loads. Hover over a picture below, or focus it with the keyboard, to scroll through the same page from top to bottom.
Hover or focus to scroll through the pageA still of the whole page
The software starts from plain facts like these, and drafts the page from them.
Hover or focus to scroll through the pageA still of the whole page
Wedding and portrait photographerAtelier look
Atelier gives a photographer's few words and many pictures a magazine masthead and poster-sized type, so the page reads like a printed portfolio.
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Hover or focus to scroll through the pageA still of the whole page
Ceramics studio and galleryCanvas look
Canvas lets the pots fill the screen with small captions, which suits a studio whose work does the persuading.
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Hover or focus to scroll through the pageA still of the whole page
Independent homeware shopMosaic look
Mosaic lays the page out like a wall of tiles, with a feature tile for the collection and a product tile for each price, so a small homeware shop looks curated before it has a photographer.
See it live