Best AI tools for agencies
For most small agencies the useful AI stack is a general assistant for drafting and research, a design tool for client visuals, and one automation tool for reporting, with every output reviewed before it reaches a client.
From content and reporting to research and automation, here's an AI stack that helps marketing, web, and SEO agencies do more for clients without adding headcount.
Estimated budget for this stack: $85–$150/mo
The recommended stack
Helps with your goals: Create content faster, Research competitors.
$8/mo
Go
- Works with tools you already use: Gmail, Slack, Notion.
- Has a free plan, so you can try it at no cost.
Helps with your goals: Create content faster, Automate marketing.
$69/mo
Pro
- Fits your budget at $69/mo.
Helps with your goals: Create content faster, Automate marketing.
$6/mo
Essentials
- Has a free plan, so you can try it at no cost.
- Easy to start with — little to no setup required.
Common questions
Will AI replace the work my agency sells?
It replaces the slowest parts of it: first drafts, research summaries and report write-ups. Clients still pay for judgment, strategy and taste, and those stay with your team.
Should we tell clients we use AI?
Be straightforward about it, and check your contracts first: some clients restrict what can be pasted into third-party tools. Use business plans with proper data terms, and never put confidential client material into a free consumer app.
What should an agency automate first?
Recurring client reporting. The data already exists, the format repeats every month, and a drafted report that a person checks saves hours without anything reaching a client unreviewed.