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Social media AI

Buffer pricing

Free plan

Buffer has a free plan, and paid plans start at $6/mo on Essentials. Checked Nov 10, 2026 against the official pricing page.

Plan, schedule, and publish social posts — with an AI assistant for captions.

Our take

Score 4 out of 5How we score

Buffer is the simplest social scheduler for a small business, priced per channel so you pay only for the accounts you post to. The AI assistant helps with captions; it is a scheduling tool first.

Plans and prices

14-day trial on paid plans; annual billing 'save 2 months'; 50% nonprofit/charity discount
Buffer plans, checked Nov 10, 2026. Official pricing page Prices are indicative and may change. Always confirm on the provider's site.
PlanPriceWhat you get
FreeFreeUp to 3 channels

10 scheduled posts/channel, 100 ideas, 1 user, 30-day Insights history

  • AI Assistant / ideas
  • Basic analytics (30-day)
  • API access
  • Community inbox
EssentialsOur pick$6/moor $60/yr$5/mo shown as annual-equivalent ($60/yr, 'save 2 months'); true month-to-month rate matches registry's $6

1 user; unlimited scheduled posts/ideas

  • Advanced analytics
  • Hashtag manager
  • First comment scheduling
  • 3 API keys
Team$12/moor $120/yr$10/mo shown as annual-equivalent ($120/yr)

Unlimited team members

  • Approval workflows
  • Access levels
  • Branded reports
  • 5 API keys

Pick this tier: Essentials

Essentials removes the scheduling limit and adds proper analytics for one person. Choose Team when someone needs to approve posts.

What works

  • Free plan for up to three channels
  • Per-channel pricing scales with you
  • AI assistant for captions on every plan
  • Team adds approval workflows and unlimited members

What to watch

  • Cost grows with every channel you add
  • Free analytics cover only thirty days
  • Not a full social inbox or listening tool

Skip it if

  • You manage many channels, where per-channel pricing adds up
  • You need social listening or a full engagement inbox
  • You post rarely enough that the free plan covers it

Best for

Automate marketingCreate content faster

Buffer pricing questions

How much does Buffer cost in 2026?
Buffer has a free plan, and paid plans start at $6/mo on Essentials. Checked Nov 10, 2026 against the official pricing page.
Is Buffer free?
Yes. The free plan connects up to three channels and includes the AI assistant and basic analytics.
How is Buffer priced?
Paid plans are priced per connected social channel, with a discount for annual billing.

Reviewed Sep 11, 2026 by the Dapols team. Report a price change

Our evidence on this tool

Catalog status
Recommended — can be a primary pick in a plan
Price last checked
Nov 10, 2026
Evidence confidence
Medium — verified, but the vendor changes plans often

Re-checked in batches. We date every check and never take payment for placement. How we rank tools

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