Is HubSpot CRM really free?

Yes. HubSpot's free tools include contact management, deal pipelines, limited email marketing, live chat and basic reporting.

Is the HubSpot Starter discount permanent?

No. HubSpot lists the discounted Starter price as a limited-time offer for new self-serve customers; the standard list price applies otherwise.

CRM AI

HubSpot pricing

Free plan

HubSpot has a free plan, and paid plans start at $20/mo on Starter (Customer Platform). Checked Nov 10, 2026 against the official pricing page.

CRM with built-in AI for email, content, and pipeline management.

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Our take

Score 4 out of 5How we score

HubSpot's free CRM is one of the best free business tools available, and the Starter bundle adds marketing, sales and service tools with AI built in. It gets expensive at the Professional tiers, which is where most businesses start comparing alternatives.

Plans and prices

Starter: 'Save up to 65%' — $7/seat/mo annual or $10/seat/mo monthly for new customers (vs $20 list); startup/nonprofit discount programs also available

HubSpot plans, checked Nov 10, 2026. Official pricing page Prices are indicative and may change. Always confirm on the provider's site.
Plan	Price	What you get
Free Tools	Free	2 users; 1,000 contacts/records; 2,000 marketing emails/mo with HubSpot branding Free CRM + lite Marketing/Sales/Service/Content/Data tools Gmail/G Suite/Outlook connection 30 website/landing pages, 100 blog posts 10 dashboards
Starter (Customer Platform)Our pick	$20/moor $84/yrList $20/seat/mo; promo $7/seat/mo annual or $10/seat/mo monthly for new customers	500 HubSpot Credits & calling minutes, 1 phone number, up to 50 workflows, 15 pipelines Removes HubSpot branding Email & chat support AI agents, payments, e-signatures Multi-currency, Breeze Assistant

Pick this tier: Starter (Customer Platform)

Starter removes HubSpot branding and adds simple automation across marketing, sales and service. Stay on the free CRM until you need those.

What works

Free CRM with contacts, pipelines and basic marketing tools
Starter bundles marketing, sales, service and CMS tools
AI built into email, content and pipeline work
Very large integration marketplace

What to watch

Professional and Enterprise hubs cost much more than Starter
The low Starter price is a limited-time offer for new customers
Costs grow with seats and contacts

Skip it if

You need only a simple contact list
You expect to need Professional features soon and have a tight budget
Your team already uses a CRM it likes

Best for

Get more leadsImprove sales follow-upReply to customers faster

Works with

GmailSlackZapierMake

Appears in these plans

HubSpot pricing questions

How much does HubSpot cost in 2026?: HubSpot has a free plan, and paid plans start at $20/mo on Starter (Customer Platform). Checked Nov 10, 2026 against the official pricing page.
Is HubSpot CRM really free?: Yes. HubSpot's free tools include contact management, deal pipelines, limited email marketing, live chat and basic reporting.
Is the HubSpot Starter discount permanent?: No. HubSpot lists the discounted Starter price as a limited-time offer for new self-serve customers; the standard list price applies otherwise.

Reviewed Sep 11, 2026 by the Dapols team. Report a price change

Our evidence on this tool

Catalog status: Recommended — can be a primary pick in a plan
Price last checked: Nov 10, 2026
Evidence confidence: Medium — verified, but the vendor changes plans often

Re-checked in batches. We date every check and never take payment for placement. How we rank tools

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